Fokal Point Studio

Professional film production studio specializing in automotive marketing, music videos, short films, and event coverage

kawaii x kowai - product launch

 

Sion Lee

We want to interview Sion lee to speak on his origin story - to establish who he is and what he is about. tie that into his brand and what inspired him to create it. How does he hope the brand makes people feel, and what are his dreams for the brand in the future.


Production Schedule

Day 1 - Sion's house - morning

  • 1 Hour Pre-Interview time with Sion
  • On camera Interview
    • Inspiration
    • What the brand means to him
    • How he hopes people see the brand
    • The meaning of the two sides of the brand
    • Why now? 
    • What is his long term vision of the brand
    • Will there be more designs in the future
    • Why choose his brand
      • Quality
      • Meaning 
      • Style
  • B-roll shooting
    • Art Collection - Home and Restaurant
    • Hats
    • Shirts
    • Pillows

Day 2 - Lifestyle/dancers - morning/Evening

  • Location 1 - Art District | 5:15am-7:00am | 3 Dancers
    • 05:15 am - 5:45 am | Arrive on Location Start Prep/Setup
      • Dancers start warming up during this time if needed
    • 05:45 am - 5:50 am | First Routine 
    • 05:50 am - 5:55 am | Second Routine
    • 05:55 am - 6:00 am | Third Routine
    • 06:00 am - 6:25 am | Re-shoots if needed
  • Location 2 - Dry Lake Bed | 7:00 pm - 8:30 pm | 3 Dancers
    • 07:00 pm - 7:30 pm | Arrive on Location Start Prep/Setup
      • Dancers start warming up during this time if needed
    • 07:30 pm - 7:35 pm | First Routine 
    • 07:35 pm - 7:40 pm | Second Routine
    • 07:40 pm - 7:45 pm | Third Routine
    • 07:45 pm - 8:00 pm | Re-shoots if needed
 

Supplies & equipment list

  • Supplies Needed For Filming
    • Smoke bombs | White & Yellow
    • Speakers*
    • Lighting & Diffusers/Bounces/Reflectors
    • Camera
    • Microphone for recording audio to sync music to dance*
    • Extra Batteries
    • Gimbal
    • Tripod
    • Slider
    • SD Cards
    • Laptop to back-up footage
  • Supplies Needed From Company
    • 6 x Shirts
    • 6 x Hats